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EMI Really IS Going DRM-free

April 2, 2007

Holy cow, they’re really doing it. EMI is going to start selling at least some of its music without DRM. Through iTunes, even. The rumor was true.

UPDATE: Here’s the real deal. Next month the entire EMI catalog currently available on iTunes will be made available in in a non-DRM format. Those non-DRMd files will also be of superior sound quality (256 bitrate encoding instead of the standard 128). The downside is that those non-DRMd singles will cost $0.30 more than their $1 DRM counterparts (which will remain available). Whole albums, however, will be available non-DRM at no additional cost, providing an incentive to buy the whole album instead of just singles.

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