h1

You know you want it.

June 18, 2007

Great article.

Less than two weeks from now, when the [i]phone hits the streets, the consumerist pandemonium will likely be hysterical. Once again, Jobs may have fashioned a totemic object that will capture the culture—and cause rival CEOs to have coronary events. No one else in history has pulled of this kind of coup, as Jobs has, with four different products. The Apple II. The Mac. The iPod. The computer-animated feature film. Betting against a track record like that would be a dangerous wager. Especially when you know, deep down, that you want an iPhone. Bad.

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  1. An over-priced fashion accessory posing as “new” technology?

    No thanks.


  2. ok. I give.. who is the carrier.. or is it multi-carrier.. one article I found (from sep 2006) said there might an exclusive carrier.. another said all carriers will have it.. I figure you would know the real answer..
    and from about 10 minutes of reviewing the apple marketing promo page on the iphone.. my opinion is that this is clearly and definitely new technology…


  3. David, a lot of the appeal isn’t that the technology is “new” per se, but rather that it’s for the first time done right. The software experience of smartphones today is universally abysmal. Internet? Totally BS. But the iPhone has the same experience as on my computer. Voice mail? Sure. But you have to listen to them in order, even if it’s the third one you know you want; not so with iPhone. Plus it’s a full-fledged, widescreen video iPod. I think it’s well worth it. Especially when I go to my current carrier and see that they want between $420 and $600 for a “comparable” smartphone. And that’s to an existing customer!

    Dennis, the carrier in the US is Cingular/AT&T.


  4. Sounds like a pretty fun and cool toy, but I have a phone . . . and an ipod. If I duct tape them together, isn’t it kinda the same thing?

    Honestly, I want one. It looks and sounds sooooo cool! But alas, wanting and needing are a factor in this particular purchase.

    (Off to smash a few things . . .)


  5. I’m just worried about it living up to the hype. All those other wonderful things Jobs championed had relatively quiet launches that built in momentum.


  6. Not so with the iMac. It was hotly anticipated for some time before availability, if memory serves. Likewise with OS X. Besides, I think the 6 month hype schedule wasn’t of Apple’s choosing. They knew the cat would be out of the bag months before availability simple because of the fact that they had to apply for FCC approval – a highly public process. So they decided to capitalize on this period between introduction and availability by stirring some hype. Who can blame them?



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