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AdWords, Dummies, and 85mm

April 28, 2008

Ha! Scored another wedding contract today. This in spite of my complete inability to figure out Google AdWords. I make an ad. It gets an average position of between 4 and 6. It gets a couple thousand impressions. And it gets two clicks. Two. Each of which costed me exactly $0.19.

But there’s hope. I bought AdWords for Dummies, and so far it’s pretty good. I just need a couple hours here and a couple hours there to sit down, focus, understand, and do. Maybe this coming weekend.

In other photographic news, I have had an epiphany about my lens collection. I think I should trade out my 50mm f/1.8 for an 85mm f/1.8. The 50 has a lot going for it in terms of image quality, but it seems to lack a clear purpose. I believe that purpose will be much clearer with the 85: it’s a superb portrait lens and is long enough to be useful shooting indoor sports or wedding ceremonies in available light.

But I don’t have to guess. I rented the 85 for a week from It should arrive in a couple of days.